We review margins used in optical networks and review a formerly proposed margin taxonomy. For each category of margins, we review techniques that the network designer can use in order to increase the capacity of optical networks, extend their life, and decrease deployment cost (CAPEX) or total cost of ownership over their life duration. Green field (new network deployments) and brown field techniques (used after initial network deployment) are discussed. The technology needed to leverage the margins and achieve the aforementioned gains are also reviewed, along with the associated challenges.