Detecting common method bias in predicting creative tourists behavioural intention with an illustration of theory of planned behaviour
YC Huang, LL Chang, KF Backman - Current Issues in Tourism, 2019 - Taylor & Francis
With the rapid development of creative industries in the global economy, creative tourism is
viewed as a development tool for stimulating national economies and highlighting
industries, regions, and cities, making a significant contribution in changing the tourist
experience. The theory of planned behaviour (TPB) is empirically well-supported as a
conceptual framework for predicting human behavioural intentions and behaviours. This
study aims to apply the TPB to develop a theoretical framework for understanding tourists' …
viewed as a development tool for stimulating national economies and highlighting
industries, regions, and cities, making a significant contribution in changing the tourist
experience. The theory of planned behaviour (TPB) is empirically well-supported as a
conceptual framework for predicting human behavioural intentions and behaviours. This
study aims to apply the TPB to develop a theoretical framework for understanding tourists' …
Detecting common method bias in predicting creative tourists behavioural intention with an illustration of theory of planned behaviour.
HYC Huang YuChih, CLL Chang LanLan, KF Backman - 2019 - cabidigitallibrary.org
With the rapid development of creative industries in the global economy, creative tourism is
viewed as a development tool for stimulating national economies and highlighting
industries, regions, and cities, making a significant contribution in changing the tourist
experience. The theory of planned behaviour (TPB) is empirically well-supported as a
conceptual framework for predicting human behavioural intentions and behaviours. This
study aims to apply the TPB to develop a theoretical framework for understanding tourists' …
viewed as a development tool for stimulating national economies and highlighting
industries, regions, and cities, making a significant contribution in changing the tourist
experience. The theory of planned behaviour (TPB) is empirically well-supported as a
conceptual framework for predicting human behavioural intentions and behaviours. This
study aims to apply the TPB to develop a theoretical framework for understanding tourists' …
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