We build a case for the importance of developing courage in organization members, and from a social cognitive perspective, propose a framework for such development. Specifically, we propose that via the tenets of social learning, individuals can observe, cognitively model, emulate, and over time master courageous behaviors. We discuss how role models can influence the courage development process by providing protégés opportunities for mastery experiences, vicarious learning, social persuasion, and physiological and emotional arousal. Lastly, we outline how the behaviors of transformational leaders (ie, intellectual stimulation, individual consideration, idealized influence, and inspirational motivation) can significantly influence the development of courage in followers.(PsycInfo Database Record (c) 2023 APA, all rights reserved)