Women have entered public relations at a much faster rate than men over the last two
decades. Studies of the field show some gender segregation in PR, so it may not be
accurate to generalize about the profession as a whole. This study surveyed PR students to
determine whether specialty areas are perceived as gendered and the characteristics
associated with male-and female-oriented areas. Findings indicated clear differences
between “female” and “male” specialties, with their associated characteristics supporting …