The information‐centric networking concept was proposed to fulfill the scalability and efficiency requirements of the content‐centric Internet in the future. Among the multiple information‐centric networking proposals, Named Data Networking (NDN) is one of the most important representatives. NDN uses a hierarchical name to identify the data after which the on‐path cache can be deployed to improve the efficiency of data retrieval. However, with the development of mobile Internet, how to extend NDN in the mobile environment to enable efficient and scalable mobility management remains a challenge. We propose a distributed mobility management scheme for both the mobile receiver and the mobile publisher in NDN. Our proposed approach is based on the basic NDN naming and routing principles to select the branching node of the previous and new access locations of the mobile terminal after which the on‐path routing states are dynamically adjusted accordingly. Then we propose a novel analytical model to analyze the performance of the proposed scheme. The results demonstrate that the proposed scheme inherits the scalability and efficiency of NDN in the mobile Internet. Copyright © 2015 John Wiley & Sons, Ltd.