Do service quality and satisfaction affect the intention of using application-based land transportation? A study on Generation YZ in Jakarta

M Christian, S Wibowo, ER Indriyarti, S Sunarno… - The Implementation of …, 2022 - Springer
The Implementation of Smart Technologies for Business Success and …, 2022Springer
Many researchers have been investigating the intention of Generations Y and Z, who are
known to be picky customers, to use various services. The purpose of this study is to
investigate the impact of application-based land transportation service quality on usage
intentions as mediated by satisfaction. The sample size for this quantitative study is 200
users of application-based transportation from Generations Y and Z in Jakarta. Data are
analyzed using structural modeling with partial least squares using SMART PLS 3.0. The …
Abstract
Many researchers have been investigating the intention of Generations Y and Z, who are known to be picky customers, to use various services. The purpose of this study is to investigate the impact of application-based land transportation service quality on usage intentions as mediated by satisfaction. The sample size for this quantitative study is 200 users of application-based transportation from Generations Y and Z in Jakarta. Data are analyzed using structural modeling with partial least squares using SMART PLS 3.0. The analysis includes reliability (composite reliability and loading factors) and validity (average variance extracted) tests, as well as hypothesis testing (t-value and p-value). This study’s findings support all proposed hypotheses. The satisfaction and intention to use application-based land transportation are significantly influenced by service quality. Meanwhile, user satisfaction influences the intention to use application-based land transportation. Furthermore, satisfaction successfully mediates the effect of service quality on the intention to use application-based land transportation. It is evident that to cultivate users’ intention to reuse, user satisfaction must be achieved; and to shape user satisfaction, quality services must be offered to users.
Springer
以上显示的是最相近的搜索结果。 查看全部搜索结果

Google学术搜索按钮

example.edu/paper.pdf
搜索
获取 PDF 文件
引用
References