[PDF][PDF] Eco-banking strategies for competitive advantages

A Jarin, M Rahat, MA Kashem - European Journal of Business and …, 2014 - core.ac.uk
A Jarin, M Rahat, MA Kashem
European Journal of Business and Management, 2014core.ac.uk
Environment issues compel the financial institution especially banking business to conduct
in such areas in such a manner that helps the overall reduction of external carbon emission
and internal carbon footprint. Based on these ideologies, the study initialized the greening
strategies for eco-banking and formed a theoretical model through extensive literature
survey. These strategies incorporate into three content-green indoor, green process and
green outdoor based on potentialities where the factors within the green functions focused …
Abstract
Environment issues compel the financial institution especially banking business to conduct in such areas in such a manner that helps the overall reduction of external carbon emission and internal carbon footprint. Based on these ideologies, the study initialized the greening strategies for eco-banking and formed a theoretical model through extensive literature survey. These strategies incorporate into three content-green indoor, green process and green outdoor based on potentialities where the factors within the green functions focused low cost and differentiation to ensure competitive advantage. Hence the progress of banks under the crown of eco-banking will obviously create a future milestone in dynamic banking.
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