Nowadays, walnut production in Ukraine is a profitable type of entrepreneurial activity at the level of farms, which appeared to be a systematic business in the country during the last decades. International demand for edible oils and other food products obtained due to walnut processing is growing. Every year Ukraine produces over 100 thousand tons of walnuts, including 6 thousand tons provided by Vinnytsia region. Two thirds of this yield is exported. At the same time, marketing of products of oil and fat subcomplex for deep walnut processing in Ukraine remains much localized, so that only small batches are exported.

The tendency towards the growth of the vegetable oil market is caused by various factors such as availability of a wide range of products at affordable prices, a significant supply of products having different flavors and, growth of the demand for organic, unprocessed and non-refined oils, as well as the growth of industrial consumption of vegetable oils. Thus, the purpose of the given research is to establish global trends in the market of vegetable oils and evaluate the prospects of entry of domestic enterprises into oil and fat subcomplex for deep walnut processing in the value chain on the basis of marketing approach.