Effects of temporal framing on response to antismoking messages: the mediating role of perceived relevance
X Zhao, E Peterson - Journal of health communication, 2017 - Taylor & Francis
This study tested the effect of temporal framing on young adult smokers' response to
antismoking communication messages. In two studies using largely identical designs, young
adult smokers recruited from a large university (n= 52) and Amazon Mechanical Turk (n=
210) were exposed to either no messages or messages featuring different temporal frames.
Analysis of the combined data (N= 262) showed that framing the health consequences of
smoking in a proximal (vs. distal) time frame led to greater perceived message relevance …
antismoking communication messages. In two studies using largely identical designs, young
adult smokers recruited from a large university (n= 52) and Amazon Mechanical Turk (n=
210) were exposed to either no messages or messages featuring different temporal frames.
Analysis of the combined data (N= 262) showed that framing the health consequences of
smoking in a proximal (vs. distal) time frame led to greater perceived message relevance …
Effects of temporal framing on response to antismoking messages: the mediating role of perceived relevance.
ZXQ Zhao XiaoQuan, E Peterson - 2017 - cabidigitallibrary.org
This study tested the effect of temporal framing on young adult smokers' response to
antismoking communication messages. In two studies using largely identical designs, young
adult smokers recruited from a large university (n= 52) and Amazon Mechanical Turk (n=
210) were exposed to either no messages or messages featuring different temporal frames.
Analysis of the combined data (N= 262) showed that framing the health consequences of
smoking in a proximal (vs. distal) time frame led to greater perceived message relevance …
antismoking communication messages. In two studies using largely identical designs, young
adult smokers recruited from a large university (n= 52) and Amazon Mechanical Turk (n=
210) were exposed to either no messages or messages featuring different temporal frames.
Analysis of the combined data (N= 262) showed that framing the health consequences of
smoking in a proximal (vs. distal) time frame led to greater perceived message relevance …
以上显示的是最相近的搜索结果。 查看全部搜索结果