Ethical climate's relationship to trust, market orientation and commitment to quality: a single firm study
TW Loe, OC Ferrell - Proceedings of the 1997 Academy of Marketing …, 2014 - Springer
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference, 2014•Springer
This study examines the influence of ethics/compliance programs on the ethical climate of
the firm and the relationship between ethical climate and certain marketing performance
variables (intra-firm trust, market orientation, and employee commitment to quality). The
results revealed significant relationships between ethical climate and intra-firm trust, market
orientation and employee commitment to quality.
the firm and the relationship between ethical climate and certain marketing performance
variables (intra-firm trust, market orientation, and employee commitment to quality). The
results revealed significant relationships between ethical climate and intra-firm trust, market
orientation and employee commitment to quality.
Abstract
This study examines the influence of ethics/compliance programs on the ethical climate of the firm and the relationship between ethical climate and certain marketing performance variables (intra-firm trust, market orientation, and employee commitment to quality). The results revealed significant relationships between ethical climate and intra-firm trust, market orientation and employee commitment to quality.
Springer
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