Applications of gold and selenium chemistry are reported as novel approaches to promote lignin depolymerization into more valuable chemicals via selective oxidation reactions (alcohol oxidations and Baeyer‐Villiger reactions). In this study, we proposed two different oxidative methodologies using Au/SiO₂ and phenylseleninic acid resin (PAR) as stable and reusable catalysts to promote selective transformations of the β‐O‐4 linkage of lignin model compounds. After evaluating the catalytic systems under batch conditions, they were both applied in a packed‐bed reactor for continuous flow operations. By using Au/SiO₂ as a catalyst under flow conditions, ketones were efficiently obtained (up to 86% conversion) from the oxidation of alcohols with a residence time (t_R) of 30 min. In the case of Baeyer‐Villiger oxidations catalyzed by phenylseleninic acid resin, the corresponding esters were obtained in up to 91% conversion (t_R=30 min). Both systems efficiently catalyzed the conversion of the lignin model compounds.