The new era of the user experience is focused on the hedonic and emotional aspects of the interaction between the user and the machine, beyond the pragmatic vision of the usability analysis. This new approach has become the main goal of many products, interfaces and service designs. However, in the industrial contexts, where Human Machine Interface (HMI) design traditionally has been focused on usability optimization and task efficiency, the user experience has hardly been studied. In the new industrial era, referred as industry 4.0, the connected intelligent systems would need to communicate and cooperate with the humans to improve the quality and productivity. So, the knowledge that user experience discipline can provide is crucial. In view of this situation, this paper presents an evaluation method of the employees’ experience while interacting with the industrial HMIs, in order to optimize the interactive workplaces. As a result, this new framework enables the identification of critical issues on the interaction experience and facilitates the creation of new HMI solutions.