Urban or city branding is a current topic mainly addressed since the last decades. Cities all over the world are competing with each other for different targets such as increasing foreign direct investment and attract visitors, businesses, employees, and residents. To understand the concept of urban branding, first it is necessary to define the visual image and urban image. The concept of urban branding is novel and defined as the process by which unique physical features of the city are defined and come to encapsulate the essence of the place. Moreover, urban branding is not only limited to the promotion of a positive image of the city but it extends more, to change it into an urban experience (Helmy, 2008). Urban branding is a process of diversification whereby local tourism organizations, arts, cultural facilities, museums, and historic preservation groups harness and construct place images and-help produce tourist sites to attract consumer and investment to a particular local area (Gotham, 2007; Helmy, 2008). Branding of places and cities consists of two main elements: