Exploring the effect of word-scale visualizations on reading behavior

P Goffin, W Willett, A Bezerianos… - Proceedings of the 33rd …, 2015 - dl.acm.org
Proceedings of the 33rd Annual ACM Conference Extended Abstracts on Human …, 2015dl.acm.org
We studied how the integration of small visualizations (word-scale visualizations) into a
sentence affects reading speed and memorization during a brief reading task. In particular,
we were interested in how different placement types with their inherent text appearance and
layout changes affect readers. We designed a quantitative study in which we gave
sentences with or without visualizations for participants to read. Then, we invited them to
answer questions on the sentences. We found that the information encoded in the …
We studied how the integration of small visualizations (word-scale visualizations) into a sentence affects reading speed and memorization during a brief reading task. In particular, we were interested in how different placement types with their inherent text appearance and layout changes affect readers. We designed a quantitative study in which we gave sentences with or without visualizations for participants to read. Then, we invited them to answer questions on the sentences. We found that the information encoded in the visualizations is more prominent and easily remembered than information in the written text, but that different placement options had little to no effect on reading performance, even if participants had different preferences.
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