The current study aims to explore the relationship between Gaming Addiction, Social Behavior, Sleep Deprivation, and Academic Performance among University Students. These variables are essential in the modern era due to their impact on students' well-being and academic success. The sample size for the study was calculated by G power formula and 250 university students (101 men and 149 women) aged 18-25 from various universities in Faisalabad was selected using a convenient sampling technique. The variables were measured using the Gaming Addiction Questionnaire (Douglas Gentile, 2009), Social Behavior Questionnaire (Ledley et al., 1997), Sleep Quality Scale (Healthy Performance, 2020), and Academic Performance Scale (McGregory et al., 2015). A correlational research design was employed, and data was analyzed using SPSS version 26. Descriptive statistics, correlation, and t-tests were used to evaluate the hypotheses. The results indicated that gaming addiction is positively and significantly related to social behavior, while gaming addiction negative association with sleep deprivation, and academic performance. These findings suggest that gaming addiction is associated with poorer sleep quality and lower academic performance, while also impacting social behavior among university students. No significant gender differences were found in terms of gaming addiction, social behavior, sleep deprivation, and academic performance. The study highlights the importance of addressing gaming addiction, sleep deprivation, and their effects on social behavior to improve the academic performance and overall well-being of university students. To conclude, the present research study creates awareness among researchers, educational psychologists, and parents that excessive internet gaming addiction may affect social behavior, sleep quality and academic performance among university students.