Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers
A Tresa Sebastian, B Lal, J Anupama… - Cogent Business & …, 2021 - Taylor & Francis
Online retailing as a mode of transaction has been dominating the market through web-
based advertisements since the beginning of the 21st century, replacing the role of mass
media. India, being a populous country, has witnessed a rapid increase in online customers
in recent years. Nonetheless, there are not many in-depth studies analyzing the opinion of
Indian netizens on online advertisements and its influence on decision-making process and
purchase intention. Thus, the current study explored opinion about advertisements and its …
based advertisements since the beginning of the 21st century, replacing the role of mass
media. India, being a populous country, has witnessed a rapid increase in online customers
in recent years. Nonetheless, there are not many in-depth studies analyzing the opinion of
Indian netizens on online advertisements and its influence on decision-making process and
purchase intention. Thus, the current study explored opinion about advertisements and its …
[引用][C] Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers. Cogent Business & Management …
AT Sebastian, B Lal, J Anupama, J Varghese, AA Tom… - 2021
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