Exponential success through integrated supply chain optimization, ecomotional intelligence and reputation-based leadership: Zara model
N Berbiche, M Hlyal, J El Alami - IOP Conference Series …, 2020 - iopscience.iop.org
N Berbiche, M Hlyal, J El Alami
IOP Conference Series: Materials Science and Engineering, 2020•iopscience.iop.org… The proposed paper presents the results of a critical thinking on how Zara applied
innovation and continuous improvement in its operations and strong business model to
maintain its unique competitive advantage over time. Our study shows that the secrets
behind its exponential success are mainly a sophisticated sustainable supply chain,
integrating efficiently the layers of design, sourcing, manufacturing, and distribution to stores
for customers. It has to do with the best trade-off between low storage and shorter time …
innovation and continuous improvement in its operations and strong business model to
maintain its unique competitive advantage over time. Our study shows that the secrets
behind its exponential success are mainly a sophisticated sustainable supply chain,
integrating efficiently the layers of design, sourcing, manufacturing, and distribution to stores
for customers. It has to do with the best trade-off between low storage and shorter time …
Abstract
'You need to have five fingers touching the factory and five touching the customer.'Amancio ORTEGA, Inditex Chairman
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