An attempt is made by this study to identify the factors that influence the farmers of guntur district in the cultivation of millets. The considered factors are: feasible market competition, government support, credit acquisition and information acquisition. To test the hypothesis the demographic characteristics such as age, monthly income and experience in millets farming are cross-tabulated towards hypothesized statements and its association was tested using chi-square. About 800 sample responses who were farmers in Guntur district are obtained through the simple random technique, inappropriate and semi-filled responses are discarded and finally, 756 responses considered for inclusion in the study. The outcomes measured by performing chi-Square test is discussed with the previous literature and conclusions are drawn.