Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry
Purpose The increasing number of banks in the Ghanaian banking industry has brought
about intense competition in the industry. The purpose of this paper is, therefore, to examine
the factors that influence retail banking customers' loyalty intentions. Design/methodology/
approach In order to validate the proposed research model, the study adopts a survey
design. Data were collected from 565 customers of the top performing banks in terms of
customer deposits. Data analysis employed the partial least squares structural equation …
about intense competition in the industry. The purpose of this paper is, therefore, to examine
the factors that influence retail banking customers' loyalty intentions. Design/methodology/
approach In order to validate the proposed research model, the study adopts a survey
design. Data were collected from 565 customers of the top performing banks in terms of
customer deposits. Data analysis employed the partial least squares structural equation …
[PDF][PDF] Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry Osaretin Kayode Omoregie, John Agyekum Addae, Stanley Coffie …
KSO Ampong - Marketing, 2019 - researchgate.net
Purpose–The increasing number of banks in the Ghanaian banking industry has brought
about intense competition in the industry. The purpose of this paper is, therefore, to examine
the factors that influence retail banking customers' loyalty intentions. Design/methodology/
approach–In order to validate the proposed research model, the study adopts a survey
design. Data were collected from 565 customers of the top performing banks in terms of
customer deposits. Data analysis employed the partial least squares structural equation …
about intense competition in the industry. The purpose of this paper is, therefore, to examine
the factors that influence retail banking customers' loyalty intentions. Design/methodology/
approach–In order to validate the proposed research model, the study adopts a survey
design. Data were collected from 565 customers of the top performing banks in terms of
customer deposits. Data analysis employed the partial least squares structural equation …
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