Law of Cybermarks, 1 U. RICH. JL & TEcH. 1, 68 (Apr. 10, 1995)< http'/www. urich. edu/-
jolt/vlil/burkhtm>(noting that" the recent and burgeoning influx of computer neophytes," while
decreasing the level of sophistication of the average user, has also made the Internet an
attractive commercial marketplace); Victoria Slind-Flor, If It's Online, Why Pay?, NAT'L LJ,
Nov. 18, 1996, at Al (citing an attorney who notes that the Internet is increasingly" used by …