In recent years, flood risk map has been widely accepted as a tool for flood mitigation. The risk of flooding is normally illustrated in terms of its hazard (flood inundation maps), while vulnerability emphasizes the consequences of flooding. In developing countries, published studies on flood vulnerability assessment are limited, especially on flood damage. This paper attempts to establish a flood damage and risk assessment framework for Segamat town in Johor, Malaysia. A combination of flood hazard (flood characteristics), exposure (value of exposed elements), and vulnerability (flood damage function curve) were used for estimating the flood damage. The flood depth and areal extent were obtained from flood modeling and mapping using HEC-HMS/RAS and Arc GIS, respectively. Expected annual damage (EAD) for residential areas (50,112 units) and commercial areas (9,318 premises) were RM12.59 million and RM2.96 million, respectively. The flood hazard map shows that Bandar Seberang area (46,184 properties) was the most affected by the 2011 flood. The flood damage map illustrates similar patterns, with Bandar Seberang suffering the highest damage. The damage distribution maps are useful for reducing future flood damage by identifying properties with high flood risk.