From linear to non-linear: investigating the effects of right-rail results on complex SERPs

Y Shao, J Mao, Y Liu, M Zhang, S Ma - Advances in Computational …, 2022 - Springer
Y Shao, J Mao, Y Liu, M Zhang, S Ma
Advances in Computational Intelligence, 2022Springer
Modern search engine result pages (SERPs) become increasingly complex with
heterogeneous information aggregated from various sources. In many cases, these SERPs
also display results in the right rail besides the traditional left-rail result lists, which change
the linear result list to a non-linear panel and might influence user search behavior patterns.
While user behavior on the traditional ranked result list has been well studied in existing
works, it still lacks a thorough investigation of the effects caused by the right-rail results …
Abstract
Modern search engine result pages (SERPs) become increasingly complex with heterogeneous information aggregated from various sources. In many cases, these SERPs also display results in the right rail besides the traditional left-rail result lists, which change the linear result list to a non-linear panel and might influence user search behavior patterns. While user behavior on the traditional ranked result list has been well studied in existing works, it still lacks a thorough investigation of the effects caused by the right-rail results, especially on complex SERPs. To shed light on this research question, we conducted a user study, which collected participants’ eye movements, detailed interaction behavioral logs, and feedback information. Based on the collected data, we analyze the influence of right-rail results on users’ examination patterns, search behavior, perceived workload, and satisfaction. We further construct a user model to predict users’ examination behavior on non-linear SERPs. Our work contributes to understanding the effects of the right-rail results on users’ interaction patterns, benefiting other related research, such as the evaluation and UI optimization of search systems.
Springer
以上显示的是最相近的搜索结果。 查看全部搜索结果

Google学术搜索按钮

example.edu/paper.pdf
搜索
获取 PDF 文件
引用
References