In this paper, a new generic load modelling procedure is proposed, based on the application of cluster analysis on load model parameters identified from measured dynamic responses. The performance of the proposed approach is assessed using measurements obtained from a low-voltage laboratory scale test configuration. In order to develop robust generalized load models applicable to a wide range of operating conditions, different load compositions, operating conditions and voltage disturbances are considered in the analysis. The findings of this paper verify the validity of the proposed generic modelling procedure and indicate robust results using the proposed methodology.