… of professional and academic discourse in an attempt to … generic patterns, and to further
investigate mixing and embedding of non-promotional generic elements to achieve promotional …

… The rhetorical analysis allowed us to identify the functional chunk in which promotional
discourse appeared to be most predominant. This … Generic patterns in promotional discourse …

… promotion letter writing. It will be shown that there are differences in the ways in which discourse
patterns … is the result of the generic conventions developed by a discourse community in …

… concerned with investigating promotional discourse types in … situational, generic, linguistic,
and visual) of such discourse types… linguistic and nonlinguistic patterns it embraces. Thus, the …

… I will restrict my analysis to a specific generic site in the 'order of discourse: messages of …
channels and promotional discourse forms are used. The choice of this generic location is …

… analysis which focuses on patterns of rhetorical organization … In this study, the discourse
patterning or moves was identified … in terms of their generic conventions to address issues such …

… scholarly interest in academic discourse: numerous studies have revealed existing
patterns and emerging trends in the structure of academic texts and their generic features (Bhatia …

… it leads to increasing promotional concerns and to the … that were not originally considered
promotional (Bhatia, 2005), … discourse analysis and the marketization of public discourse: …

… , there is no uniform pattern in promotional news writers. The … In this study, I analyse the
generic structure of promotional news … The generic structure of promotional news reports is at first …

… of corporate advertising and much of promotional discourse. … promotional discourse, which
includes any form of nonpersonal promo… Without going into a detailed generic specification of …