Ethics commissioners who strive to be innovative may be able to exploit opportunities that have emerged as a result of growing public interest in issues of government ethics and transparency. This article explores how social media has driven greater public interest in political discourse, and I offer some suggestions for how government ethics offices can effectively harness the power of these social tools. I argue that, by thinking outside the box, ethics commissioners can take advantage of low‐cost opportunities to inform and empower the public in a way that propels government ethics forward without the need for legislative change.