Extensive use of social networks has resulted in a wider space for hate speech on the Internet, but also contributed to new forms of emergence, new categories of target groups and an additional degree of victim vulnerability. Associated with sudden / intensive social changes or technological innovations, social network become an ideal playground for escalation of the hate speech. Considering this, authors of this paper conducted an empirical research based on the content analysis of Twitter posts that address the use of an electric scooters as an alternative means of transportation in urban communities, but also as an ultimate fashion trend triggering the public debate. According to findings, a numerous posts fulfil all features of hate speech, while a significant number of them meet some of the criteria to be considered hateful.