Health information seeking, diet and physical activity: an empirical assessment by medium and critical demographics

CE Beaudoin, T Hong - International journal of medical informatics, 2011 - Elsevier
International journal of medical informatics, 2011Elsevier
Purpose Research over the past decade has conveyed a dramatic rise in health information
seeking via the Internet and articulated various profiles and outcomes of health information
seeking. In building upon this research, the current study is innovative in considering
predictors of health information seeking by medium, as well as outcomes of health
information seeking by medium and by critical demographics. Methods OLS regression and
logistic regression are conducted on data from a telephone survey of American adults in …
Purpose
Research over the past decade has conveyed a dramatic rise in health information seeking via the Internet and articulated various profiles and outcomes of health information seeking. In building upon this research, the current study is innovative in considering predictors of health information seeking by medium, as well as outcomes of health information seeking by medium and by critical demographics.
Methods
OLS regression and logistic regression are conducted on data from a telephone survey of American adults in 2007 (N = 700).
Results
Profiles of health information seekers vary dramatically by medium (Internet versus newspapers versus television). In terms of outcomes, newspaper health information seeking is associated with fruit and vegetable consumption, while television health information seeking is associated with sweetened soft drink consumption. There are four significant interaction terms between these two health information seeking variables and unhealthy snack consumption. Internet health information seeking has no significant effects.
Conclusions
In comparison to the Internet, newspaper and television media have more favorable associations with recommended levels of lifestyle behaviors that may be critical in efforts to decrease obesity in the United States.
Elsevier
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