[HTML][HTML] How do customers judge quality in an e-tailer?
JE Collier, CC Bienstock - MIT Sloan Management Review, 2006 - sloanreview.mit.edu
… We must ask, How do customers evaluate quality with online retailing? What are the
specific aspects of an online transaction that customers value and use to distinguish one
Web site from another? We explored these issues by surveying customers who had recently
engaged in an online retail transaction to determine how they evaluate the quality of their
experiences with online retailers. The results demonstrated that …
specific aspects of an online transaction that customers value and use to distinguish one
Web site from another? We explored these issues by surveying customers who had recently
engaged in an online retail transaction to determine how they evaluate the quality of their
experiences with online retailers. The results demonstrated that …
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