The purpose of this paper is to study the relationship between brand trust and brand image towards customer purchase intentions related to halal consumptions products. Research model is developed to measure the direct relationship between the brand trust and brand image using structuralequation model. This study used quantitative survey approach where survey forms was distributed to over 1,000 target respondents in three major cities in Malaysia. 657 usable data were gathered and the results indicates that brand image positively associated to purchase intentions. Brand trust however is negatively influenced towards customer purchase intentions. The findings show that business organizations need to more effort in creating the brand trust among their target market especially in terms of communications and awareness. Customer would like to know more details and dislike any propaganda in terms of advertisements.