How off-track tourists create their own event: a customer-dominant logic perspective
Qualitative Market Research: An International Journal, 2018•emerald.com
… Adopting a customer-dominant logic perspective, the purpose of this paper is to
understand how some tourists decide on unusual trips and how they associate meanings to
transform their experience into an event. Design/methodology/approach … Then we explain
how this framework may help tourists in creating the event out of their experience. The third
section describes …
understand how some tourists decide on unusual trips and how they associate meanings to
transform their experience into an event. Design/methodology/approach … Then we explain
how this framework may help tourists in creating the event out of their experience. The third
section describes …
Abstract
Purpose
Adopting a customer-dominant logic perspective, the purpose of this paper is to understand how some tourists decide on unusual trips and how they associate meanings to transform their experience into an event.
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