[PDF][PDF] I give, therefore I have: Giving and subjective wealth

Z Chance, MI Norton - … submitted for publication. Retrieved from http …, 2013 - Citeseer
Z Chance, MI Norton
Manuscript submitted for publication. Retrieved from http://faculty. som. yale …, 2013Citeseer
We document a surprising strategy for feeling wealthier: giving money away. We suggest
that just as acts of conspicuous generosity signal wealth and power to others, they trigger
feelings of subjective wealth and power in those who give—despite decreasing their
objective wealth. Five studies explore the relationship between giving and subjective wealth,
demonstrating that (a) donating can increase feelings of subjective wealth as much as
actually receiving windfall gains does,(b) feelings of power that result from acts of giving …
Abstract
We document a surprising strategy for feeling wealthier: giving money away. We suggest that just as acts of conspicuous generosity signal wealth and power to others, they trigger feelings of subjective wealth and power in those who give—despite decreasing their objective wealth. Five studies explore the relationship between giving and subjective wealth, demonstrating that (a) donating can increase feelings of subjective wealth as much as actually receiving windfall gains does,(b) feelings of power that result from acts of giving drive the relationship between giving and subjective wealth, and (c) by fulfilling one of the goals of conspicuous consumption—signaling wealth—donating diminishes the need to signal status in other ways such as consuming brand-name products.
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