[PDF][PDF] Impact of Religiosity on Consumers' Purchase Behavior: The Moderating Role of Perceived Social and Psychological Risks
Studies indicate that religion is a significant cultural factor and it does yield huge influence
on the purchase decision of consumers. Based on that, this research was developed to
assess the influence of religiosity on consumers' behaviour and the moderating roles of
social and psychological risks on such influence. The findings, based on a one sample t-
Test show that at religiosity has positive significant influence consumers' purchase
decisions, recommendation and perception about a product. However, this influence is …
on the purchase decision of consumers. Based on that, this research was developed to
assess the influence of religiosity on consumers' behaviour and the moderating roles of
social and psychological risks on such influence. The findings, based on a one sample t-
Test show that at religiosity has positive significant influence consumers' purchase
decisions, recommendation and perception about a product. However, this influence is …
Impact of Religiosity on Consumers' Purchase Behavior: The Moderating Role of Perceived Social and Psychological Risks
Studies indicate that religion is a significant cultural factor and it does yield huge influence
on the purchase decision of consumers. Based on that, this research was developed to
assess the influence of religiosity on consumers' behaviour and the moderating roles of
social and psychological risks on such influence. The findings, based on a one sample t-
Test show that at religiosity has positive significant influence consumers' purchase
decisions, recommendation and perception about a product. However, this influence is …
on the purchase decision of consumers. Based on that, this research was developed to
assess the influence of religiosity on consumers' behaviour and the moderating roles of
social and psychological risks on such influence. The findings, based on a one sample t-
Test show that at religiosity has positive significant influence consumers' purchase
decisions, recommendation and perception about a product. However, this influence is …
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