In the modern business world, the financial behavior of the businessmen is what really
matters. The financial behavior of the businessmen is influenced by many factors through
which the position of the business could be determined. Our research work is based on the
impact of financial knowledge, self-control, self-esteem and financial anxiety on financial
behavior. Scholar have distributed questionnaire among 500 investors of Multan city; out of
which 300 participants gave the response. Different statistical tests like Reliability Analysis …

The aim of this study is to examine the impact of cognitive factors on financial behavioral
with moderating role of financial anxiety. Dependent variable is financial behaviour and
other explanatory factors are Self-esteem, Financial Knowledge, and Self-Control. The Study
also used mediating factor ie financial anxiety. The data was collected in this study by using
questionnaires from the investors of Pakistan. In this study Sample size consist on 250
Pakistan Investors. This study was used the simple random technique to collect the data …