Sport organizations often rely heavily on volunteers as a vital human resource to accomplish
goals and missions. As the popularity of football bowl games has increased, organizers are
placing more focus on staging ancillary events, indicating a heightened dependency on
sport volunteers. Despite the growing scholarship on sport volunteers, one unexplored
avenue within this literature is engagement, which allows organizations to retain and
motivate individual volunteers. This study utilizes Kahn's (1990) definition of engagement to …