… the benefits of social media use and the … use of social media campaigns have been
presented. Emerging methods for monitoring and evaluating return on investment in social media …

… businesses. This paper analyzes the importance of social networks in the new context, the
effect … and marketing of organizations, and the way organizations can exploit these changes. …

… and efficiency of organizations' management as well as the potential effects on the … Our
understanding of the effects of social media on European organizations, the potential …

… To help explain nonprofit organizational adoption and use of social media, we propose a …
to be key in the existing organizational-level adoption and use literature while addressing key …

… In an attempt to verify this hypothesis in a novel context, we argue that the extent to which
B2B organizations find social media easy to use will positively impact perceptions of usefulness…

… However, this method ensured an adequate sample size of participating organizations that
actually used social media, which was the main focus of the study. The response rate was …

… role of Social Media (SM) in Knowledge-Based Organizations (… This chapter explains the
significance of SM for organizational … significantly enhance the organizational performance and …

… This study concentrates on a central feature of organizations' social media utilization—the …
of social media applications—the inter-personal and inter-organizational network structures …

… Social media communication is utilized in the important domain of … , and social initiatives
at multiple levels. This article discusses key elements of social media, its use in organizations, …

… of the Social Media services. This paper examines the impact of social networks on corporate
… Guidelines are offered for an organization to enhance their presence with social networks …