… of social media use increases the perceived risk of use. Next, we find that the perceived risk
of use moderates the effect of social media use … that the effect of social media use on policy …

… Increasingly, perhaps the most important reason for businesses to emphasize social media
use is that promotion on social media is more affordable compared to traditional media. It …

… Based on this, this paper extends the uses and gratifications approach to the organization
… that includes organizations and their stakeholders, specifically engaged in social media. …

… ripple effects of this technology are catching many organizational … proliferation of social
media will impact your organization, we … the power of social media in our professional activities. …

… interested in organizations' use of social networking and social media technologies, partly
… and public sector institutions. Social networking and social media technologies are also …

… social … organization and perceived usefulness of a social media tool. In two studies,
identification facilitated users’ willingness to contribute knowledge – provided that the social media …

… , intense and frequent use of social media, this paper intends to clarify … social media as
tools at the disposal of the PR professional; the other is broader in scope and views social media …

… to social media. We also find that the effect of customer engagement on social media usage
in sales is partially mediated by individual and, especially, by organizational factors. This is …

… study was to explore how nonprofit organizations use social media and for what purposes. …
effect might be present. Perhaps because of the strong connectivity involved with social media…

… This study further examines the impact of social media use on effectiveness, measured
through awareness, community engagement, and fundraising. According to the reviewed studies …