Bringing “social” into sales: The impact of salespeople's social media use on service behaviors and value creation

R Agnihotri, P Kothandaraman… - Journal of Personal …, 2012 - Taylor & Francis
… In reality, available information about competitors has increased manifold due to almost
universal social media use by employees and organizations. Salespeople can learn more about …

[引用][C] Impact of Social Media Promotion on Pharmaceutical Organizations

SK Mukherjee, J Kumar, A Jha - Annals of the Romanian Society for Cell Biology, 2021

Social media use by community-based organizations conducting health promotion: a content analysis

S Ramanadhan, SR Mendez, M Rao, K Viswanath - BMC public health, 2013 - Springer
… First, this study looked at one subsection of social media use – the content put forth by …
usage as well as CBO organizational characteristics and perspectives on the use of social media

[图书][B] Organizations and social networking: Utilizing social media to engage consumers: Utilizing social media to engage consumers

EY Li - 2013 - books.google.com
… are several implications for managers using social media as a … of companies understanding
their roles in this emerging mediasocial media activities contributes to the management of …

Bridging the work/social divide: the emotional response to organizational social networking sites

H Koch, E Gonzalez, D Leidner - European Journal of Information …, 2012 - Taylor & Francis
… is needed to understand the implications of work tasks merging with social time, such as …
implications of non-work related social media use during work hours. As the use of social media

A study on positive and negative effects of social media on society

BN Rao, V Kalyani - Journal of Science & Technology (JST), 2022 - jst.org.in
social media many organizations are making use of this medium to better their practices. With
the use of social networking … Likewise people don‘t have to rely on the media or TV to get …

Internal Social Media Acceptance in Government Organizations

H Juliarti, CD Nugraha, DI Sensuse… - … on Computer Science …, 2021 - ieeexplore.ieee.org
… for knowledge sharing in distributed organizations: The role of organizational … The effect of
enterprise social networks use on exploitative and exploratory innovations: Mediating effect of …

Creating value through social media: Fresh evidence from cultural organizations

CC Amitrano, R Gargiulo… - Journal of Creating …, 2018 - journals.sagepub.com
… number of cultural organizations are using online websites and social media to interact with
… how digital technologies, especially social media, can help cultural organizations stimulate …

Impact of news organizations' trustworthiness and social media activity on audience engagement

B Rath, J Kim, J Huh, J Srivastava - arXiv preprint arXiv:1808.09561, 2018 - arxiv.org
… news media, it is imperative for news organizations to … organizations and their audiences,
this study uses multiple regression analysis to examine the influence of key news organization

Social media marketing: a literature review and implications

H Alves, C Fernandes, M Raposo - Psychology & Marketing, 2016 - Wiley Online Library
… Of the studies focusing on firm/organization perspectives, those describing the degree of
use and facility of using social media by firms/organizations predominate alongside the results …