In search of a 'new (wo) man': Gender and sexuality in contemporary Russian self-help literature
A Rosenholm, K Nordenstreng… - Russian mass media and …, 2010 - taylorfrancis.com
A Rosenholm, K Nordenstreng, E Trubina
Russian mass media and changing values, 2010•taylorfrancis.comI approach self-help literature as a 'technology of the self'(Foucault 1988: 1998) that offers
cultural tools for individuals to work on their selves; their bodies, souls, conduct and ways of
being. Self-help books seek to guide, evaluate and problematise the self, morality and
behaviour, and introduce concepts and categories through which they can be made sense
of and transformed. In this way they shape the process of subjectivation. Following Teresa
de Lauretis (1987: 2-3), we can also conceptualise self-help as a 'technology of gender'that …
cultural tools for individuals to work on their selves; their bodies, souls, conduct and ways of
being. Self-help books seek to guide, evaluate and problematise the self, morality and
behaviour, and introduce concepts and categories through which they can be made sense
of and transformed. In this way they shape the process of subjectivation. Following Teresa
de Lauretis (1987: 2-3), we can also conceptualise self-help as a 'technology of gender'that …
I approach self-help literature as a ‘technology of the self’ ( Foucault 1988 : 1998 ) that offers cultural tools for individuals to work on their selves; their bodies, souls, conduct and ways of being. Self-help books seek to guide, evaluate and problematise the self, morality and behaviour, and introduce concepts and categories through which they can be made sense of and transformed. In this way they shape the process of subjectivation. Following Teresa de Lauretis ( 1987 : 2-3), we can also conceptualise self-help as a ‘technology of gender’ that produces representations of femininity and masculinity.
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