Inter-industry creative collaborations incorporating luxury fashion brands
B Alexander, LO Contreras - Journal of Fashion Marketing and …, 2016 - emerald.com
Purpose–The purpose of this paper is to conceive the concept of inter-industry creative
collaboration; a unique kind of cooperation between business partners from diverse
industries. It investigates the motivations that encourage their creation and identifies a
method to evaluate consumers' attitudes towards this kind of partnership. The study
analyses consumer-based brand equity and links them to inter-industry creative
collaborations within the luxury fashion industry. Design/methodology/approach–Research …
collaboration; a unique kind of cooperation between business partners from diverse
industries. It investigates the motivations that encourage their creation and identifies a
method to evaluate consumers' attitudes towards this kind of partnership. The study
analyses consumer-based brand equity and links them to inter-industry creative
collaborations within the luxury fashion industry. Design/methodology/approach–Research …
[PDF][PDF] Inter-industry creative collaborations incorporating luxury fashion brands
B Contreras - Journal of Fashion Marketing and Management: An …, 2016 - researchgate.net
Purpose–The purpose of this paper is to conceive the concept of inter-industry creative
collaboration; a unique kind of cooperation between business partners from diverse
industries. It investigates the motivations that encourage their creation and identifies a
method to evaluate consumers' attitudes towards this kind of partnership. The study
analyses consumer-based brand equity and links them to inter-industry creative
collaborations within the luxury fashion industry. Design/methodology/approach–Research …
collaboration; a unique kind of cooperation between business partners from diverse
industries. It investigates the motivations that encourage their creation and identifies a
method to evaluate consumers' attitudes towards this kind of partnership. The study
analyses consumer-based brand equity and links them to inter-industry creative
collaborations within the luxury fashion industry. Design/methodology/approach–Research …
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