The current study objective was to find the impact of internal marketing (IM) on innovative
work behavior (IWB) of employees with mediating role of job embeddedness (JE) and Social
capital (SC) as a moderating variable. A non-probability sampling technique was used to
collect data from employees of auto parts manufacturing sector from different cities of
Pakistan. In order to test the hypothesis, regression analysis, mediation and moderation
analysis were used in SPSS and in Hayes Bootstrap Method. For confirmatory factor …

This study also explores the mediating effects of job embeddedness and Social capital. Data
were collected from the employees of engineering sector of auto parts manufacturing firms in
the vicinity of Islamabad and Rawalpindi regions. To test the hypothesis, SPSS and Hayes
Bootstrap software were used for regression and mediation analysis. For confirmatory factor
analysis (CFA), AMOS software was applied. The results of regression analysis divulged that
internal marketing positively affects innovative work behavior and job embeddedness but …