Internal marketing and service quality in restaurants
Marketing Intelligence & Planning, 2013•emerald.com
A structured and self‐administered survey was employed targeting managers and
employees of tourism restaurants operating in Jordan. A sample of 334 of tourism
restaurants managers and employees were involved in the survey. A series of exploratory
and confirmatory factor analyses were used to assess the research constructs dimensions,
unidimensionality, validity and composite reliability. Structural path model analysis was also
used to test the hypothesised interrelationships of the research model.
employees of tourism restaurants operating in Jordan. A sample of 334 of tourism
restaurants managers and employees were involved in the survey. A series of exploratory
and confirmatory factor analyses were used to assess the research constructs dimensions,
unidimensionality, validity and composite reliability. Structural path model analysis was also
used to test the hypothesised interrelationships of the research model.
A structured and self‐administered survey was employed targeting managers and employees of tourism restaurants operating in Jordan. A sample of 334 of tourism restaurants managers and employees were involved in the survey. A series of exploratory and confirmatory factor analyses were used to assess the research constructs dimensions, unidimensionality, validity and composite reliability. Structural path model analysis was also used to test the hypothesised interrelationships of the research model.
Emerald Insight