Climate, culture, and behavioral patterns has shaped the identity of cities. Culture and climate are two main factors that differentiate cities from each other. Finding significant cultural and behavioral patterns and interests of people is a prerequisite of understanding, introducing, and saving the identity of cities in order to save urban spaces. The current research by investigating the vitality reasons of Sabzemeydan Square in Rasht takes a step in this regard. The research method is a survey research and a comparison of two functional and physical aspects in the creation of vitality in this square. In the quantitative method 200 questionnaires were analyzed using SPSS and at the end the features and buildings were ranked using ANP technique. The results demonstrate that the presence of people in Sabzemeydan Square as one of the crowded areas of Rasht, mainly depends on the functional factors, which are the most effective ones in creating the sense of place.