Objective This study explored the relationship between health orientation (ie individual
motivation to engage in healthy attitudes, beliefs and behaviours) and consumers' use of
nutritional information on food labels. Specifically, this study analysed the relationship
between a number of direct investments in health (namely those behaviours that can
contribute directly to maintain a good health status) and use of nutritional information on
food labels. Study design Data for the analysis were collected through face-to-face …