COVID-19 has caused an unprecedented global crisis. Tourism has been one of the
industries most severely affected. The recent COVID-19 outbreak has exposed the fragility of …

… that have developed within the destination marketing field since its commencement in …
Destination Marketing Organisation (DMO) responsible for the competitiveness of the destination?’…

This paper explores the role and significance of spatial units in online tourism marketing
and branding. The analysis is based on the application of different regional typologies as …

… have challenged destination marketing organizations to change … and particularly destination
marketing, leading destination … their implications for destination marketing organizations as …

Given limited research about the effects of identity-related and self-congruity constructs in
destinations with insecurity issues, this study investigates tourists’ travel intentions as …

… Different studies suggest that resident’s quality of word-of-mouth is mainly influenced by
their destination image (Simpson & Siguaw, 2008). Consequently, destination marketing and …

Although pivotal to the travel and tourism system, the destination is widely acknowledged to
be one of the most difficult products to manage and market. Over the coming decade, the …

… in 1998 in the Journal of Vacation Marketing (Pritchard & Morgan, 1998). This research
discusses the role of branding in destination marketing, evaluating whether destinations can be …

Inter-organisational networking, essential for enhancing tourist destinations’ performance, is
often underutilised, resulting in low-density networks. To develop precise strategies for …

This article delves into the cognitive perceptions and affective responses of tourists when
viewing destinaton photographs. This study involved 149 participants interested in a holiday in …