… We conclude with managerial implications for luxury branding stemming from liquid
luxury. Liquid luxury challenges the traditional luxury brand strategy. First, we suggest that …

This article introduces a new dimension of consumption as liquid or solid. Liquid consumption
is defined as ephemeral, access based, and dematerialized, while solid consumption is …

… of growth and advancement, bliss and Eudaimonia, unity with the other, and awe and self-transcendence,
thus adding to the understanding of the meaning of luxury in liquid times. …

… Luxury brands embed meaning in advertising and often … However, marketers have little
insight on how luxury consumers … transform consumption practices of luxury brands and the …

… The context is the luxury consumption in Islamic market, specifically in the Arab region, …
luxury and the influence of their religiosity level on their consumption of luxury brands in the liquid …

… In a liquid modern society, the waste-disposal industry takes over the commanding positions
in liquid … Liquid modern society and liquid life are locked in a veritable perpetuum mobile. …

After the runaway success of their LuxeOil Reconstructive Elixir, launched last April, the team
at Wella Professionals has expanded their System Professional hair oil range, debuting …

… of luxury goods. Specifying utility as a nonhomothetic function of both luxury and basic …
We begin by measuring luxury consumption as the sales of luxury automobiles from Ward's …

… The purpose of this paper is to examine the state of sustainable luxury research … luxury
marketing. The paper critically assesses where, how and by whom research on sustainable luxury …

Despite its reliance on neutral tones and rational idioms, men’s luxury tailoring and
accessories began to assume a pivotal and expansive role inthepropagationofFrance’…