people's thoughts, feelings, and actions might he affected not only by conscious but also hy
nonconscious goal striving. In his auto-motive model, Bargh (1990) built on automaticity
research of the 1970s and especially 1980s that demonstrated the automatic aetivation
capability of social mental rcpresentations, such as trait conecpts (eg, honest or aggressive),
attitudes, and group stereotypes (reviews by Bargh, 1989; Brewer, 1988; Wegner & Bargh …