MMORPG 이용자의자기결정성및소속감이캐릭터동일시를통해충성도및WOM 에미치는영향
이지현， 김한구 - 인터넷전자상거래연구, 2020 - dbpia.co.kr
이지현， 김한구
인터넷전자상거래연구, 2020•dbpia.co.kr… The findings of this study can extend the scope of both self-determination theory and
belongingness theory by applying it to the context of MMORPG. In addition, this study can
suggest motivations of playing MMORPG and reveal that users' loyalty and WOM are
affected by avatar self-identification. Based on results of this study, MMORPG companies can
improve the contents of MMORPGs and launch marketing strategies for attracting new users. …
belongingness theory by applying it to the context of MMORPG. In addition, this study can
suggest motivations of playing MMORPG and reveal that users' loyalty and WOM are
affected by avatar self-identification. Based on results of this study, MMORPG companies can
improve the contents of MMORPGs and launch marketing strategies for attracting new users. …
The reason why MMORPG has been able to survive competition with other game genres is that MMORPG has loyal users. MMORPG
dbpia.co.kr
以上显示的是最相近的搜索结果。 查看全部搜索结果