The widespread impacts of artificial intelligence (AI) and machine learning (ML) in many
segments of society have not yet been felt strongly in the marketing field. Despite such
shortfall, ML offers a variety of potential benefits, including the opportunity to apply more
robust methods for the generalization of scientific discoveries. Trying to reduce this shortfall,
this monograph has four goals. First, to provide marketing with an overview of ML, including
a review of its major types (supervised, unsupervised, and reinforcement learning) and …

Machine learning in marketing : overview, learning strategies, applications, and future
developments | CiNii Research … Machine learning in marketing : overview, learning
strategies, applications, and future developments … タイトル "Machine learning in marketing
: overview, learning strategies, applications, and future developments" …