This study aims to elucidate the organizational management that enables technology transfer professionals, who are actively engaged in the commercialization of university-developed technologies, to demonstrate their capabilities. It presents a novel example of organizational management that fosters intrinsic motivation at the Technology Licensing Organization of the University of Tokyo (Todai TLO). A qualitative analysis was conducted through semi-structured interviews with seven people, including the president of the Todai TLO, using the self-determination theory and the organismic integration theory as a research framework over approximately 2 months. This paper discusses the importance of a culture of collaboration in generating intrinsic motivation, the perspective of incorporating extrinsic motivation, which is a monetary reward, while generating intrinsic motivation, and the importance of Organization-Based Self-Esteem (OBSE). Intrinsic and extrinsic motivation is internally coordinated, generates OBSE within the organization, and significantly enhances organizational performance.