The problem of small and medium-sized enterprises (SMEs) innovativeness still is one of the
most important areas of the economic scientific inquiry. Among the most important reasons
of this it can be mentioned strong relations in economy, between innovativeness and
competitiveness and SMEs dominant role. The question-how effectively stimulate and create
an innovativeness of the modern enterprises is still current. The main aim of this article in an
attempt to assess the innovative activity of Polish SMEs in the area of marketing innovation …

The growing role of the SME sector and the need to meet the requirements of competition
from domestic and foreign companies indicate the need to implement innovations in the
marketing sphere. These innovations are an important source of growth in the functioning
and development of many small and medium-sized enterprises and the possibility of
competing for large units. Marketing strategy is a kind of business philosophy that should be
implemented at the stage of market, customer, product competition analysis. The marketing …